9月24日，只有5天就将上映的冯小刚新片《芳华》突然宣布撤档，具体上映日期再发布。当天，该片最后一场路演在上海影城举行。导演冯小刚、编剧严歌苓携黄轩、苗苗、钟楚曦、杨采钰等主创现身，为撤档一事鞠躬致歉。采访中，冯小刚拒绝一切提问，一众主创眼圈哭红，都在此前的观众见面会中落泪。
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观众见面会场次，冯小刚在映后携全体主创现身。一众主创为撤档一事鞠躬致歉。发言中，冯小刚否认了炒作等传言，数度哽咽落泪，他直言全部工作人员都对电影有着最纯粹的爱，“我们比大家更希望电影能如期上映。那些《芳华》撤档是炒作、是因为预售不理想之类的揣测……我想说，这部电影台前幕后的工作人员为这部电影任劳任怨，付出的汗水都是出于对电影纯粹的爱，我们比大家更希望电影能如期上映。”