看家电企业如何向电视剧广告“直入”说不
准确来说,之所以大家反感这部剧的广告植入,一来是因为数量太多太密集,在剧中简直无孔不入。二来则是因为这些广告都是暴力地硬性“直入”,不设定具体情节,为了宣传而宣传,分分钟会让观众们直接出戏。
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当然植入,不见得都是对观众的一种伤害。只要植入得自然,植入得有创意,就可以在潜移默化中打动观众的心,而品牌主则既赚了眼球,又赢了口碑。
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