谁说在现场才能体会马拉松的热度，无论在哪里，只要跑起来，这就是你的马拉松！为了让更多跑友加入跑步行列，收获跑步乐趣，阿迪达斯与国内用户数最多的手机运动软件“咕咚”合作的 “虚拟马拉松”已全面开启。在北京马拉松（10月19日）、上海马拉松（11月2日）和广州马拉松（11月23日）当天，只要打开咕咚一同起跑，超过5KM即可点亮虚拟奖牌，将你的跑步收获感言分享到个人社交平台，即可前往门店领取实体奖牌并有机会赢取马拉松特别礼盒。集齐三枚虚拟奖牌，还有机会与adidas running一同奔向夏威夷火奴鲁鲁马拉松，全程费用由阿迪达斯赞助。

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为了帮助跑友备战马拉松，adidas酷跑团分别在北京、上海、广州组织约跑活动，并定期举行集体性跑步训练，热爱跑步的朋友可以前往三地门店去参与现场活动。快加入adidas酷跑团，试穿adidas最新的跑步装备，感受全方位的跑步体验。